WELCOME TO SMART LUXURY.

EXCEPTIONAL QUALITY. MADE IN THE SAME FACTORIES AS THE MOST WELL-KNOWN DESIGNER BRANDS. HALF THE PRICE. SMART LUXURY.



HOW IT WORKS







OUR QUALITY
EXCEPTIONAL

We’ve worked hard to create superior versions of garments that you know and love, from the perfect loafers, to an ultra-fine merino wool sweater, to a suede jacket that you can throw on like a cardigan, and a selection of luxurious matching leather accessories. It’s a range of clothes that we ourselves have always wanted: stylish, yet understated; simple, but full of the small touches that matter; affordable, but made to the highest standards, in partnership with the world’s best suppliers and manufacturers. We are a Dutch brand with Italian style.
OUR QUALITY
EXCEPTIONAL


We’ve worked hard to create superior versions of garments that you know and love, from the perfect loafers, to an ultra-fine merino wool sweater, to a suede jacket that you can throw on like a cardigan, and a selection of luxurious matching leather accessories.

It’s a range of clothes that we ourselves have always wanted: stylish, yet understated; simple, but full of the small touches that matter; affordable, but made to the highest standards, in partnership with the world’s best suppliers and manufacturers. We are a Dutch brand with Italian style.







OUR PRICES
SMART LUXURY

We offer unmatched value-for-money in the high-end fashion industry. We produce our products in Italian ateliers - the same ones that produce for the most well-known designer brands - then offer them to you, minus the traditional 2-3x retail mark-up.

It’s a smart choice to buy at Aurélien. That is why we call it Smart Luxury.
OUR PRICES
SMART LUXURY


We offer unmatched value-for-money in the high-end fashion industry. We produce our products in Italian ateliers - the same ones that produce for the most well-known designer brands - then offer them to you, minus the traditional 2-3x retail mark-up.

It’s a smart choice to buy at Aurélien. That is why we call it Smart Luxury.