Aurélien stores & pop-ups: Amsterdam, London, Paris & beyond
There is a moment when a brand moves beyond the product. When it becomes something you can step into, experience and recognize, not only through what it creates, but through the spaces it inhabits. For Aurélien, that moment is unfolding across Europe. From its flagship in Amsterdam to a growing presence within some of the world's most iconic department stores, the maison continues to shape a physical expression of its identity; one defined by craftsmanship, refinement and a distinctly Mediterranean sense of ease.
Amsterdam: the maison at home
At the heart of Aurélien's physical presence lies its flagship store in Amsterdam.
Defined by a traditional Dutch façade, reinterpreted in the colours of the maison, the space reflects a balance between heritage and modernity. From the outside, it feels familiar. Inside, it reveals something more considered. Every detail has been carefully composed. Architectural elements, refined materials and a calm, cohesive palette create an environment that mirrors the collection itself, understated, yet distinctive.
The experience extends beyond retail. On the first floor, the Aurélien Café offers a quieter moment within the space, while a dedicated area for private appointments allows for a more personal approach. It is not simply a store, but a place that invites visitors to slow down and engage with the brand in a different way.
Address: Van Baerlestraat 12, 1071 AW Amsterdam
Opening hours: Monday & Sunday: 12pm – 6pm | Tuesday – Saturday: 10am – 6pm (Thursday until 8pm).
Aurélien London: Harrods, Selfridges & flagship store
Aurélien's expansion into London marks a natural next step.
With its footwear collection now available at Aurélien Harrods, the maison enters one of the most established landscapes of international luxury retail, a setting where craftsmanship and quality are not only expected, but understood.
Alongside this, the Aurélien Selfridges pop-up (June 2026) introduces a more curated experience, focused on men's footwear.
The space itself reflects the Aurélien aesthetic: warm, tactile and quietly refined. Light oak wood, soft Alcantara surfaces and travertine details create a sense of depth, while ambient lighting and subtle contrasts bring balance to the environment.
At Harvey Nichols, Aurélien continues this presence through a collaboration rooted in shared values; refinement, quality and timeless design.
And in May 2026, this expansion reaches a new milestone with the opening of the Aurélien London store. A flagship space that will further define the maison's presence within the city, bringing its world closer to an international audience.
Paris and beyond
Beyond London, Aurélien continues to expand across Europe.
At Printemps in Paris, the collection for men finds its place within one of the most iconic destinations of French luxury retail. A setting that reflects both heritage and modern relevance. Each location becomes part of a broader narrative; one where the maison's identity is expressed not only through its products, but through carefully selected environments.
Beyond Europe: a wider perspective
Aurélien's presence is also extending beyond Europe, bringing its vision of quiet luxury to a broader international audience.
In North America, the maison is available at Nordstrom, where its collections are introduced within a contemporary retail context that values both accessibility and quality. In Canada, a partnership with Harry Rosen further reinforces this expansion, aligning Aurélien with a destination known for its focus on premium menswear and refined service.
Looking ahead
As Aurélien continues its expansion, its presence becomes more than geographic. It becomes experiential. From Amsterdam to London, from Paris to future locations, each space offers a different way of engaging with the brand, while remaining true to its core. Not defined by scale, but by consistency. Not driven by visibility alone, but by the intention behind every detail.
Discover the Aurélien world
From physical spaces to seasonal collections, Aurélien continues to build a world shaped by craftsmanship, materials and Mediterranean ease. Explore the SS26 collection to experience how these spaces and collections come together.
Over Aurélien
Aurélien continues to expand its presence across Europe and beyond, bringing its world of quiet luxury into physical spaces designed with the same attention to detail as the collection itself. From Amsterdam to London and Paris, each location reflects a consistent vision; one shaped by craftsmanship, materials and a refined sense of atmosphere.
Visit us in-store or explore the latest collection online to experience Aurélien up close.
