Discover the new store in Amsterdam

We are delighted to announce the opening of our flagship store in the heart of Amsterdam. The space has been designed to reflect our ethos of timeless Mediterranean style.

Traditional 'DUTCH' façade

The elegant Amsterdam store features a traditional ‘Dutch’ façade which has been playfully reinterpreted in the colours of Aurélien. Aurélien's dedication to craftsmanship is beautifully showcased through the impressive architectural elements, meticulous attention to detail, and the use of luxurious materials, all of which combine to offer an unmatched shopping experience.

Warm textures and soft fabrics

Warm textures and soft fabrics evoke the sensory experience associated with Aurélien. The store features light beige oak surfaces, brass textures and a travertine floor to emphasize our colourful range of products.

A sensory experience

The inviting atmosphere is enhanced by the warm earthy hues and gentle ambient lighting. The first floor features the ‘Aurélien Café and a separate area dedicated to VIP clients (by appointment only). 

Aurélien Café

The Aurélien store features a terrace café, inviting customers to savor a refreshing beverage in the delightful summer ambiance.

Private Shopping

The store features an exclusive VIP client lounge. Where the interior seamlessly harmonizes traditional elegance with contemporary design, extending a warm invitation to customers to partake in an unparalleled luxury shopping experience.

Book a Private Shopping Appointment