Assistant Store Manager | Flagship Store, London APPLY NOW

Aurélien defines Smart Luxury — a philosophy of understated refinement, Mediterranean ease, and timeless craftsmanship. Every creation reflects the Maison’s dedication to quality, comfort, and natural materials — designed for those who appreciate quiet confidence and elegance.

After establishing its flagship in Amsterdam and expanding through pop-ups across Europe, Aurélien will open its London flagship in early 2026. We are assembling a passionate team to bring the Maison’s spirit of excellence to Knightsbridge.

The Role

As Assistant Store Manager, you support the Store Manager in all aspects of daily operations, leadership, and client experience. You lead by example — combining sales excellence, organisation, and a refined sense of service.

Responsibilities

• Client Experience & Sales Excellence: Deliver and inspire exceptional service standards. Guide the team through hands-on example.
• Team Support & Development: Coach team members in product knowledge and clienteling. Step in as acting manager when required.
• Operations & Visual Merchandising: Assist with stock control, floor presentation, and visual alignment with brand guidelines.
• CRM & Client Portfolio: Build your own network of loyal clients and assist in expanding the store’s overall portfolio.
• KPI Monitoring & Reporting: Support the Store Manager in analysing performance metrics and identifying opportunities for growth.
• Problem Solving & Service Recovery: Handle client concerns with grace, ensuring that every resolution reinforces trust and satisfaction.

Profile

• Minimum 3 years of experience in luxury retail, ideally in a supervisory or assistant manager position
• Strong understanding of sales, clienteling, and store operations
• Having an established client portfolio is an advantage
• Exceptional communication and interpersonal skills
• Fluent in English; additional languages (Arabic, Mandarin, Italian, or French) are a plus
• Elegant personal presentation and natural authority

If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.

What We Offer

• Competitive salary and performance-based bonus
• Employee discount across all Aurélien collections
• Growth opportunities within a fast-expanding luxury maison
• A refined, positive, and inspiring workplace culture